Semantic Networks as part of Domain Development is already here. Cloud computing, mobile applications, domain networks set up in hub-and-spoke arrangements, and shared databases and meta data across multiple domains and apps have become the norm. While a pure Semantic Network actually involves the entire world wide web, as part of the W3C definition of web ontology, Rodan Media Group has taken these disciplines and begun to apply them to the world of domain networks.
When you have tried PPC and Parking, and found them wanting, developing a network of domains that are all cross-linked to target specific user traffic may be the best solution.
Often, this means determining that you will establish - even if established in rudimentary form - some type of online business. By building targeted traffic across a network of domains, your online properties gain value to advertisers. This works for sponsorships, affiliate agreements, CPC and a variety of options that can help you generate income from your domain portfolio.
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The Fidelity Funding Network |
By establishing a small, medium or large group of domains across a network, all interrelated and filled with rich, niche and relevant content, you enhance the Search Engine Optimizaition of the network and the individual domains. This is what we call a localized semantic hub.
Of course, this is a simplistic explanation; and there are other caveats involved. But this is the starting point from which you begin to build a user base. By methodically building networks, you target users from across a variety of demograhic groups.
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Malpractice Attorney Network - Ongoing Project |
You know there are people who love food, cooking and finding new recipies. You build a network of food domains. There are snowboard enthusiasts in Maine and Vermont who like traveling to Idaho and Colorado. You get the idea.
Building a network of domains that targets a specific group demographic or region of visitors is a prime example of targeting traffic by attracting unique visitors with relevant content. And once the site is running, maintaining a keen view of users' keyword searches helps maintain relevancy. We update content and the approapriate keyword tags as needed to keep your domains networks fresh. It is critical to remember that with the development of domain networks, large or small, Rodan Media Group is your partner and not just your developer.
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The Lottery Result Network - VISIT NETWORK! |
Domain networks involve risk. Rodan Media Group understands the very nature of the online world can be - and is - very fickle. Users used to love Lycos and Alta Vista. Then Yahoo! was everyone's darling. Google was the kingfish of the online search world. Now Bing is gaining a strong footing in the search arena. And we're only covering the past 10 years.
Our job will be to educate you about the world of domains and domain investing, that way you understand how content development fits into the picture. The most important thing you can remember is that acquiring a group of domains and hoping they gain value of their own volition is a pie-in-the-sky proposition. Like any investment, the world of domains requires assiduous attention to markets, consumer trends and a calculated response to maintain a footing in one of the most competitive venues in today's free market economy!
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